For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

Most outbound teams still focus too much on messaging while overlooking a bigger issue. An increasing portion of your emails isn't even being evaluated by prospects directly. Instead, they're judged by inbox rules, authentication checks, and risk filters.

If your pipeline relies on email, “deliverability” is no longer just a hygiene factor. It’s a critical part of revenue infrastructure.

Most outbound failures aren't caused by bad copy. They happen because inboxes don't trust the sender. This edition focuses on treating deliverability like revenue infrastructure, so your message has a real chance to succeed.

Your sequence isn't performing well because messages aren't reliably arriving in the inbox, and the team keeps blaming copy for what is really an authentication and trust issue.

Example line:
Before we handle the copy, we're going to confirm the email lands in the inbox. If the message doesn't land, nothing else we do matters.

You reduce silent failures, restore your reply rate as a clear signal, and prevent your team from endlessly iterating on messaging while the mailbox quietly throttles you.

A recent enforcement overview notes that Salesforce is requiring email domain verification for sending, with specific deadlines for sandboxes and production orgs. See full article.

Many sales teams depend on Salesforce-based email and automated contacts. If domains aren't verified, messages may not be delivered, causing the rep to believe the buyer “ghosted.”

Ask ops this week: “Are our sending domains verified across production and sandboxes?” If the answer is “not sure,” that is the problem.

Microsoft published research explaining how OAuth redirection abuse can deliver phishing and malware by leveraging trusted identity provider domains in the flow. See full article.

Security teams aren't being paranoid for no reason. They respond to actual tactics. That means outbound links and sender identity are scrutinized more closely, especially when you seem unfamiliar.

If your sequence starts with a link, try a version that gets a response first and then sends the link later. Make them opt in.

On March 2, 2026, the deliverability checklist highlighted authentication (SPF, DKIM, DMARC), list quality, and engagement as key factors influencing inbox placement. See full article.

Your team can have better copy than your competitors and still lose if you land in spam. “No response” is not always a messaging problem. Sometimes it is an inbox problem.

Add an “inbox proof” step to your outbound process and require it before scaling any new sender.

HighLevel is an all-in-one CRM + marketing automation platform built for agencies and service businesses. It combines funnels/landing pages, booking calendars, pipelines, and multi-channel follow-ups (email/SMS/calls) so you can run lead-to-customer workflows without stitching tools together.

Best for: teams who want one place to capture leads, automate follow-ups, and track deals.

Most teams wait until results plummet to check whether their domain is healthy. That is backwards. If the inbox does not trust you, your sequence is dead on arrival.

MxToolbox is a quick way to verify the basics, including MX records, blacklist status, and overall email health diagnostics before you ramp up sending. It may not be glamorous, but it prevents silent failures that cause teams to chase phantom messaging problems for weeks.

Try MxToolbox here

FTC disclosure: Not sponsored. No affiliate relationship.

Use this when you get silence, and you suspect deliverability, not disinterest. It resets the thread without begging.

Subject: Quick resend in plain text

Hi [First Name], I am resending this in plain text in case my last note got filtered.

The short version: we help [persona] reduce [pain] in [workflow] without adding a heavy lift.

If it is relevant, reply with “yes,” and I will send a 3-bullet breakdown and a one-page example. If not, reply “no,” and I will close the loop.

Thanks,
[Your Name]

Sales teams love to talk about “messaging.” Fine. Show that your message lands first.

In 2026, inbox trust becomes a competitive edge. Teams that prioritize it as infrastructure will outperform those that consider it a mere footnote.

See you on Thursday,